Your partner merchandising hub

Sell third-party products from beloved brands, without ever ordering inventory, for a customer experience as clean as your own.


Tap into a network of dream brand partners. Easily discover on-brand partners and negotiate the nuts and bolts so you can get to selling sooner. 

Discover brands

Explore products that make you say: Our customers would love that. Browse hundreds of premium brands by intuitive filters – all curated by our team.

Set partnership terms

Tell your new partners how much you’d like to earn and request to partner. Share details like how you plan to sell, shipping terms, and other plans.

Message in-app

Need to negotiate more specific terms? With in-app messaging, your whole team can stay in touch on the latest on your brand partnership. 

Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust.
Maile Lesica
CCO, Fellow


Reach customers at every moment and touchpoint with an all-in-one app and a team of brand experts to support you every step of the way.

Get curation guidance

The best brands know which moments matter. And with Canal’s curation experts, you’ll know exactly which products to stock on your site and when. 

Bundle, upsell and more

No more switching between apps. Merchandise across touchpoints with tools for bundling, post-purchase upsell, social integration and more.

Explore insights

Never wonder what’s selling and what’s not. Dig into the details and see the whole picture of Canal’s impact on your sales. 

It’s a no brainer: on Canal, you get five tools you’d otherwise have to download separate Shopify apps for.
Michael L. Orenstein
SVP Brand Innovation, YUMI


Your customer shouldn’t know the difference between your first party and third party products – Canal was designed for a customer experience as clean as your own.

Inventory syncing

See all your Canal products in one place: how many units are in stock, your commission terms, all filterable and searchable.


The most customizable shipping options out there. Choose from options like passing through your partner’s shipping terms.


View every sale at a glance, or drill into details with downloadable CSVs. Your finance team will thank you.

This is the slickest integration I’ve seen. We’ve tried alternatives, but my team shudders at the memory. You guys have thought of everything. The bees knees of integrations.
Angela Higgins
President, Coava Coffee

Built to work with the best tools

Don’t use Shopify?

We have an API for that.

Explore what's possible with Canal

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