The platform that drives 3P product success

Access 1,000+ top consumer brands, customize your customer experience, and manage vendors efficiently with Canal.

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POWERING TOP ECOMMERCE DESTINATIONS

HI, WE'RE CANAL

We help retailers and creators scale revenue through multi-brand selling

Offer new 3P products in record time

  • Jumpstart with our network of 1,000+ Suppliers
  • Onboard existing partners to Canal in minutes
  • Negotiate in-app or sell pre-approved products
Start selling the best brands  →

Tailor your unique dropshipping solution

  • Power collections, bundles, drops & more
  • Negotiate revenue share at the product-level
  • Set order delays, shipping terms and SLAs
Start customizing your dropshipping  →

Manage 3P products and partners with ease

  • See real-time inventory & fulfillment insights
  • Collab with partners with in-app messaging
  • Stay on top of partner payouts
Start managing with ease  →

Design a seamless customer experience

  • Create a single-cart checkout experience
  • Pass through sales prices from partners
  • Customize customer email notifications
Start customizing your dropshipping  →

Meet your goals faster

A powerful, flexible dropshipping solution that saves you time in scaling revenue.

$2M+

Business line created
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100 brands

Onboarded in 4 weeks
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25 hrs

Saved per month on orders and billing
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Designed to help you sell

Our tools and team make it possible to sell new products online, headache-free—regardless of vertical or back-end.
Platform-Agnostic
Our pre-built integrations and API make selling with anyone a breeze.
Guidance
Onboarding, curation support, custom solutions—our team is here to help, every step of the way.
Negotiate
Find partners, negotiate terms, send messages, right in the app.
Merchandise
Build a collection, bundle your products, and so much more.
Analyze
Explore insights, sync inventory, manage shipping and payments, all in one place.
CUSTOMER STORY
How Fellow built a coffee dropshipping experience with Canal

Two ways to get started on Canal

Source products as a Retailer
Shop Canal’s network of top brands to scale your 3P assortment faster and grow 3rd party product revenue.
Book demo
Sell your products as a Supplier
Feature your products on our Discover network to partner with other brands and retailers.
Apply to join

Trusted by ecomm leaders

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

Kent Yoshimura

CEO and Co-founder

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell to them in even more places. This is the future of ecommerce."

Ajay Mehta

CEO

"Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach to affiliate marketing. Highly recommend to any DTC brands looking to grow."

Nik Sharma

Founder

"Thanks to Canal, our customers don't need to leave our website to buy everything they need for their coffee bars. It's a seamless way for us to offer quality products from other brands we trust."

Maile Lesica

CCO

"Running and growing a business, especially in this economy, is grueling and often isolating. Canal makes it easy and truly fun to team up with other leaders... and share in the growth together."

Sierra Tishgart

CEO and Co-Founder

"This collaboration on Canal outdid my expectations by 10x. Working with the Canal team was instrumental… they helped me understand the power of our store’s backend in a totally new way."

Zac Albright

VP of Branded Content

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Ready to start merchandising?
  • 1,000+ brands in network
  • Easy-to-use, all-in-one app
  • Dedicated customer support
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