Sell more products your customers will love.

Increase AOV, LTV, and brand equity by easily merchandising third-party products alongside your own.

Activate creative collections:

Evergreen marketplaces Seasonal campaigns Multi-brand pop-ups Shoppable content

Partner with brands with a similar ethosDiscover hundreds of new brands, vetted for superior products, excellent customer service, and values from female-founded to plant-based.

Smarter partnership managementWhether you work with one or 100 brand partners, Canal makes it easy to negotiate terms, manage orders, and analyze sales all in one place.

Take your DTC site to the next levelActivate creative launches to fit whatever your business goals are - and merchandise the right assortment every time, with no additional inventory.

Trusted By Ecommerce Focused Brands

How it worksSell more with less: here's how you merchandise with Canal without taking on more inventory.

1. Discover new partnersFind your dream partner on Canal's network, or easily onboard your existing brand partners to the Canal app.

2. Set terms & merchandiseEasily set up brand partnership proposals, choose your products, negotiate commission details, and set payment terms.

3. Sit back and profitWhen customers purchase from your store, Canal sends the orders to your partners–who ship directly to your customers.

See what people are saying

Maile LesicaCCO, Fellow

"Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust."

Angela HigginsPresident, Coava Coffee

"This is the slickest integration I've seen. We've tried alternatives, but my team shudders at the memory. You guys have thought of everything. The bees knees of integrations."

Jamie KarolProduct Manager, Route

"I've met with every app in this space, and you guys are the only one that has all the functionality we need. Other apps have 2/4 or 3/4 but you guys have it all."

InspirationDiscover ways to sell more.