your brand

Only Canal combines quality curation and strategic ecommerce tools to empower brands to sell third-party products — at every customer touchpoint.
Mobile product page with Canal Powered products moving across the screen.

No risk, all reward.

You read that right. Sell new products to your customers, without the weight of inventory.
in AOV
repeat customer rate
in customer LTV
to get started

Create a new brand experience

Power a marketplace, campaign, or turn your brand into a category destination with products from Canal's network. Incremental lift that keeps your customers coming back for more.


Sell your products

Join the hundreds of trusted brands that have reached new growth and amplified brand equity by selling with more established DTC brands.


Own your audience

Launch your custom store stocked with products you love, powered by Canal. Earn higher commissions than affiliate linking and keep your own first party data.

How selling with Canal works

Find on-brand products

Explore Canal’s vetted network of top brands. Easily select products to sell and effortlessly negotiate commissions in-app.

Sell anywhere seamlessly

Use Canal to sell third party products at any customer touchpoint — with a single-cart check out for your customer.

Sit back and profit

New orders will flow directly to your partners to fulfill. Dig into insights to see how to sell more.

Experience the Canal difference

Curated Network

Explore our network of the internet's most coveted brands and discover new products that pair perfectly with your own. Simply add them to your sales channels, without the operational lift.

Partnership Tools

Manage your brand partnerships, engage your customer base, and expand your category influence with tools designed to channel your store’s selling potential.

Merchandising Guidance

Our curation team can help you navigate product selection, placement, and partnership proposals, ensuring that you’re supported every step of the way.

Streamlined Operations

When customers purchase from you, Canal sends the orders to your partners — who ship directly to your customers. Payments & returns flow with ease.

Case STudy
How Fellow Built a $1M Marketplace on Canal
Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from brands we trust.
Maile Lesica
CCO at Fellow
Fellow's products alongside third party coffee.

Brands in our network

Andie logoBrightland logoEightSleep logoFellow logoFishwife logoGreatJones logoFly by Jing logoOlipop logoOmsom logoRoute logo

Trusted by leading brands

Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store.
Kent Yoshimura
CEO and Co-founder at Neuro
The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell to them in even more places. This is the future of ecommerce.
Ajay Mehta
CEO at Birthdate
Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach to affiliate marketing. Highly recommend to any DTC brands looking to grow.
Nik Sharma
Founder of Sharma Brands
Thanks to Canal, our customers don't need to leave our website to buy everything they need for their coffee bars. It's a seamless way for us to offer quality products from other brands we trust.
Maile Lesica
CCO, Fellow
Running and growing a business, especially in this economy, is grueling and often isolating. Canal makes it easy and truly fun to team up with other leaders... and share in the growth together.
Sierra Tishgart
CEO and Co-Founder, Great Jones
This collaboration on Canal outdid my expectations by 10x. Working with the Canal team was instrumental… they helped me understand the power of our store’s backend in a totally new way.
Zac Albright
VP of Branded Content at Nocking Point Wines
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