Revolutionizing e-commerce

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Sell What You Want,Where You Want.The new way to discover and sell physical products online. Don't miss out.

Meet Canal.Add new products to your store, and list your products on other stores.

Free to get startedNo upfront or recurring fees to list products. We don't make money until you do!

Partner with the bestJoin a curated network of high-growth brands, and list your products alongside them.

New inventory without operational liftExpand your catalog with complementary products, without any new operational lift.

Acquire new customers at no costReach your future customers where they already shop

Increase customer valueSelling more complementary products means larger order values.

Own your customersEarn your customers’ loyalty. Retain them for life.

How It Works

For StorefrontsSell more products on your store, increase customer value.

Discover new products to sell

Expand your inventory in one click

Zero operational headaches

For SuppliersUnlock new sales channels and sell more products

Control where your products appear

Sell to your target customers where they are

Retain them for life

The team behind the magic.

Bennett CarroccioCEO • Co-founderPreviously Consumer Investment Partner at Andreessen Horowitz, focused on marketplaces, consumer networks, and the future of shopping.

Clay SchubinerCTO • Co-founderPreviously Engineering Manager @ Canvas & Software Engineer @ Airbnb

Liam KinneyCPO • Co-founderPreviously Engineer-turned-PM @ Canvas, designing integrations and recommendation systems. AI/ML veteran.

Katherine DavisDesignPreviously UX designer @ Alo Yoga & eCommerce Merchandising @ Restoration Hardware

Justine MoorePartnershipsPreviously Investor at CRV focused on consumer software, marketplaces, and eCommerce infrastructure.

Garrett SchubinerProductPreviously Hardware Engineer @ NCR. Ex-grease monkey turned PM

Soham WaychalEngineeringPreviously Software Engineer @ Canvas & Software Engineer @ DrChrono

Alex WhitakerEngineeringPreviously Software Engineer @ Alto Pharmacy & Software Engineer @ Airbnb

Radhir KothuriEngineeringPreviously Software Engineer @ Uber

Sammy SamkoughEngineeringPreviously Software Engineer @ Popstar & Software Engineer @ Soar

Toby BrachmannEngineeringPreviously Data Engineer @ Bristol-Myers Squibb & Software Engineer @ Lyft

Backed by top investorsspanning eCommerce and technology

And industry leaders from

Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at info@shopcanal.com if you have more!

Canal helps D2C brands sell more. We're building a highly curated network of brands who are ready to unlock novel revenue streams. We do this in two ways, by...

1. Enabling brands to discover & sell complementary products from like-minded suppliers. Learn more about becoming a storefront.

2. Unlocking new distribution channels through our partner storefronts. Learn more about becoming a supplier.

Canal is a sales platform, not a marketing platform. We drive revenue, not traffic.

We reach consumers at the point of purchase intent; while shopping, instead of post-purchase.

Our network is curated. We maintain a high standard for brand partners, in order to ensure trusted experiences across our network.

You have complete control. Every partnership requires opt-in from both parties. You decide which products to sell, who can sell them, and how they appear.

Choose your partner(s), set your commission, and sell more.

We succeed when you succeed! There is zero cost to start selling on Canal - we take a modest cut of the sales that our platform generates for you.

We're onboarding a select group of brands to our private beta, with a public launch to follow shortly. If you're interested in our beta, please sign up for our waitlist and complete our questionnaire. We'll contact you shortly.

Ready to sell more products?

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