Sell What You Want,Where You Want.The new way to discover and sell physical products online. Don't miss out.
Meet Canal.Add new products to your store, and list your products on other stores.
Free to get startedFree to get startedNo upfront or recurring fees to list products. We don't make money until you do!
Partner with the bestPartner with the bestJoin a curated network of high-growth brands, and list your products alongside them.
New inventory without operational liftNew inventory without operational liftExpand your catalog with complementary products, without any new operational lift.
Acquire new customers at no costAcquire new customers at no costReach your future customers where they already shop
Increase customer valueIncrease customer valueSelling more complementary products means larger order values.
Own your customersOwn your customersEarn your customers’ loyalty. Retain them for life.
How It Works
For Storefronts
For StorefrontsSell more products on your store, increase customer value.
Discover new products to sell
Expand your inventory in one click
Zero operational headaches
For Suppliers
For SuppliersUnlock new sales channels and sell more products
Control where your products appear
Sell to your target customers where they are
Retain them for life
The team behind the magic.
Bennett Carroccio
Bennett CarroccioCEO • Co-founderPreviously Consumer Investment Partner at Andreessen Horowitz, focused on marketplaces, consumer networks, and the future of shopping.
Clay Schubiner
Clay SchubinerCTO • Co-founderPreviously Engineering Manager @ Canvas & Software Engineer @ Airbnb
Liam Kinney
Liam KinneyCPO • Co-founderPreviously Engineer-turned-PM @ Canvas, designing integrations and recommendation systems. AI/ML veteran.
Katherine Davis
Katherine DavisDesignPreviously UX designer @ Alo Yoga & eCommerce Merchandising @ Restoration Hardware
Justine Moore
Justine MoorePartnershipsPreviously Investor at CRV focused on consumer software, marketplaces, and eCommerce infrastructure.
Garrett Schubiner
Garrett SchubinerProductPreviously Hardware Engineer @ NCR. Ex-grease monkey turned PM
Soham Waychal
Soham WaychalEngineeringPreviously Software Engineer @ Canvas & Software Engineer @ DrChrono
Alex Whitaker
Alex WhitakerEngineeringPreviously Software Engineer @ Alto Pharmacy & Software Engineer @ Airbnb
Radhir Kothuri
Radhir KothuriEngineeringPreviously Software Engineer @ Uber
Sammy Samkough
Sammy SamkoughEngineeringPreviously Software Engineer @ Popstar & Software Engineer @ Soar
Toby Brachmann
Toby BrachmannEngineeringPreviously Data Engineer @ Bristol-Myers Squibb & Software Engineer @ Lyft
Backed by top investorsspanning eCommerce and technology
Andreesson HorowitzForerunner
Box GroupPrimeset
Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at if you have more!
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