We’ve raised $4.5 million in seed funding to reinvent the way products are sold online. Read the story
Where the best brands connect and sell morePartner with trusted, like-minded brands to sell more products—with no extra lift.
Onyx coffee
Acaia scale
Hario scoop
Elixr coffee
Selling another brand's products is no longer uncharted territory.
Trusted By
Fellow logoHydrant logoBirthdate logoNeuro logoSharma Brands logo
Grow Your BusinessSell, Supply... or both!
Canal for Storefronts"I manage a brand and want to sell more products."
Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.
Re-engage your audienceIncrease repeat purchases by offering more products.
Convert more customersBoost conversion with a larger, more enticing product offering.
Canal for Suppliers"I have a product line and want to increase distribution."
Acquire more customersDrive new sales from a new audience at no upfront cost.
Unlock new channelsStop throwing money at the same saturated channels.
Collect customer dataGather the same info no matter where they checkout.
Are you an
influential individual
looking to curate products to offer your audience?
Canal basics
Storefronts and Suppliers agree to work and sell together.
Storefronts add Suppliers’ products to their inventory.
When customers purchase from Storefronts, Canal will forward on the orders to their respective Suppliers.
Suppliers fulfill the orders, shipping directly to customers.
See what people are saying
Maile Lesica
Maile LesicaCCO, Fellow
"Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust."
Jai Jung Kim
Jai Jung KimCEO, Hydrant
"We can now diversify our media spend and scale customer acquisition while keeping CAC fixed. We can also now generate additional revenue without dealing with working capital or holding inventory."
Nik Sharma
Nik SharmaFounder, Sharma Brands
"Every brand is feeling the pain of iOS 14. Finding scalable acquisition channels outside of FB and IG is more important than ever. Canal is the answer. They make it easy to reach new customers where they’re already shopping!"
Ajay Mehta
Ajay MehtaCEO, Birthdate
"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell directly to them in more places. This is the future of ecommerce."
Kent Yoshimura
Kent YoshimuraCEO, Neuro
"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."
InspirationDiscover ways to sell more.
Product Page Add-OnsA kettle company wants to offer complementary items, like coffee and tea.
How it works
Designed for ease. Built for growth.
StorefrontsSell more on your storeSuppliersSell on more stores
Discover products to sellChoose products that complement your own from our curated brand network, or invite your existing suppliers to use our tools. Quickly establish new partnerships, and easily support old ones.
Sample storefront products
Add products instantlyAdd your partners’ products to your storefront with a click. You control the look and feel, and we handle the nitty-gritty, like price, shipping pass-through, data syncing, and inventory management.
Approved products
Sit back and sellWhen your customers purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. You can view statuses, generate discount codes, and more.
Sold products with order
Built for your stack
e-commerce platform
customer service
inventory management
...and we’re building more. Don’t see what you need? Contact us
Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at info@shopcanal.com if you have more!
Backed byTop e-commerce & technology investors
Andreesson Horowitz
Box Group
Industry leaders
ShopifyStripeTikTokFacebookAffirmVisaSharma BrandsSovrn CommerceClearCoSmartrrTydoThe FascinationDarkroomAppleAirbnbInstacartVery Good Security
Canal product screen
Ready to sell with the best?
Trusted brands only
Free to get started
No coding required
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