Announcing our first creator-powered storefront in partnership with Nik Sharma. Read the story
Where the best brands connect and sell morePartner with trusted, like-minded brands to sell more products—with no extra lift.
Onyx coffee
Acaia scale
Hario scoop
Elixr coffee
Selling another brand's products is no longer uncharted territory.
Trusted By
Fellow logoHydrant logoBirthdate logoHaus logoSharma Brands logo
Grow Your BusinessSell, Supply... or both!
Canal for Storefronts"I manage a brand and want to sell more products."
Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.
Re-engage your audienceIncrease repeat purchases by offering more products.
Convert more customersBoost conversion with a larger, more enticing product offering.
Canal for Suppliers"I have a product line and want to increase distribution."
Acquire more customersDrive new sales from a new audience at no upfront cost.
Unlock new channelsStop throwing money at the same saturated channels.
Collect customer dataGather the same info no matter where they checkout.
Are you an
influential individual
looking to curate products to offer your audience?
Canal basics
Storefronts and Suppliers agree to work and sell together.
Storefronts add Suppliers’ products to their inventory.
When customers purchase from Storefronts, Canal will forward on the orders to their respective Suppliers.
Suppliers fulfill the orders, shipping directly to customers.
See what people are saying
InspirationDiscover ways to sell more.
Product Page Add-OnsA kettle company wants to offer complementary items, like coffee and tea.
How it works
Designed for ease. Built for growth.
StorefrontsSell more on your storeSuppliersSell on more stores
Discover products to sellChoose products that complement your own from our curated brand network, or invite your existing suppliers to use our tools. Quickly establish new partnerships, and easily support old ones.
Sample storefront products
Add products instantlyAdd your partners’ products to your storefront with a click. You control the look and feel, and we handle the nitty-gritty, like price, shipping pass-through, data syncing, and inventory management.
Approved products
Sit back and sellWhen your customers purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. You can view statuses, generate discount codes, and more.
Sold products with order
Built for your stack
e-commerce platform
customer service
inventory management
...and we’re building more. Don’t see what you need? Contact us
Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at if you have more!
Backed byTop e-commerce & technology investors
Andreesson Horowitz
Box Group
Canal product screen
Ready to sell with the best?
Trusted brands only
Free to get started
No coding required
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