Revolutionizing e-commerce

We’ve raised $4.5 million in seed funding to reinvent the way products are sold online. Read the story

Where the best brands connect and sell morePartner with trusted, like-minded brands to sell more products—with no extra lift.

See how it works

Selling another brand's products is no longer uncharted territory.

Trusted By

Grow Your BusinessSell, Supply... or both!

Canal for Storefronts"I manage a brand and want to sell more products."

Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.

Re-engage your audienceIncrease repeat purchases by offering more products.

Convert more customersBoost conversion with a larger, more enticing product offering.

See how it works

Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.

Re-engage your audienceIncrease repeat purchases by offering more products.

Convert more customersBoost conversion with a larger, more enticing product offering.

See how it works

Canal for Suppliers"I have a product line and want to increase distribution."

Acquire more customersDrive new sales from a new audience at no upfront cost.

Unlock new channelsStop throwing money at the same saturated channels.

Collect customer dataGather the same info no matter where they checkout.

See how it works

Acquire more customersDrive new sales from a new audience at no upfront cost.

Unlock new channelsStop throwing money at the same saturated channels.

Collect customer dataGather the same info no matter where they checkout.

See how it works

Are you an

influential individual

looking to curate products to offer your audience?

Canal basics

01Partner

Storefronts and Suppliers agree to work and sell together.

02Add

Storefronts add Suppliers’ products to their inventory.

03Sell

When customers purchase from Storefronts, Canal will forward on the orders to their respective Suppliers.

04Ship

Suppliers fulfill the orders, shipping directly to customers.

See what people are saying

Maile LesicaCCO, Fellow

"Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust."

Jai Jung KimCEO, Hydrant

"We can now diversify our media spend and scale customer acquisition while keeping CAC fixed. We can also now generate additional revenue without dealing with working capital or holding inventory."

Nik SharmaFounder, Sharma Brands

"Every brand is feeling the pain of iOS 14. Finding scalable acquisition channels outside of FB and IG is more important than ever. Canal is the answer. They make it easy to reach new customers where they’re already shopping!"

Ajay MehtaCEO, Birthdate

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell directly to them in more places. This is the future of ecommerce."

Kent YoshimuraCEO, Neuro

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

InspirationDiscover ways to sell more.

Product Page Add-OnsA kettle company wants to offer complementary items, like coffee and tea.

How it works

Designed for ease. Built for growth.

StorefrontsSell more on your storeSuppliersSell on more stores

Discover products to sellChoose products that complement your own from our curated brand network, or invite your existing suppliers to use our tools. Quickly establish new partnerships, and easily support old ones.

Add products instantlyAdd your partners’ products to your storefront with a click. You control the look and feel, and we handle the nitty-gritty, like price, shipping pass-through, data syncing, and inventory management.

Sit back and sellWhen your customers purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. You can view statuses, generate discount codes, and more.

Built for your stack

e-commerce platform

customer service

inventory management

...and we’re building more. Don’t see what you need? Contact us

Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at info@shopcanal.com if you have more!

Canal helps D2C brands sell more. We're building a highly curated network of brands who are ready to unlock novel revenue streams. We do this in two ways, by...

1. Enabling brands to discover & sell complementary products from like-minded suppliers. Learn more about becoming a storefront.

2. Unlocking new distribution channels through our partner storefronts. Learn more about becoming a supplier.

Canal is a sales platform, not a marketing platform. We drive revenue, not traffic.

We reach consumers at the point of purchase intent; while shopping, instead of post-purchase.

Our network is curated. We maintain a high standard for brand partners, in order to ensure trusted experiences across our network.

You have complete control. Every partnership requires opt-in from both parties. You decide which products to sell, who can sell them, and how they appear.

Choose your partner(s), set your commission, and sell more.

We succeed when you succeed! There is zero cost to start selling on Canal - we take a modest cut of the sales that our platform generates for you.

We're onboarding a select group of brands to our private beta, with a public launch to follow shortly. If you're interested in our beta, please sign up for our waitlist and complete our questionnaire. We'll contact you shortly.

Canal's magic shipping rates do the tricky shipping rate math for you. Rates are automatically blended at checkout, so the customer pays the same amount for shipping as if they checked out on the Supplier's store (including free shipping limits).

Backed byTop e-commerce & technology investors