CANAL FOR SUPPLIERS

A new sales channel for leading DTC brands

Welcome to Canal. We connect brands like yours with leading retailers and creators looking to introduce new products to their customers.

Apply to join

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PARTNER WITH TOP MARKETPLACES

Scale your brand’s awareness and distribution strategy with ease

Industry-leading network

You’ll be in good company. Companies like SHEIN and Flip rely on our pre-vetted network of consumer brands.

Hello, inbound opportunities

Create a profile and upload your brand’s products. We’ll share your profile with brands looking for partners, you’ll approve who’s a fit.

Hassle-free collaboration

Discover new partners, set commission terms, communicate, and manage orders–all with one platform.

Risk-free growth channel

Pay nothing upfront, only pay a transaction fee for successful sales. Best of all, get set up minutes, no tech work required.

88% of Suppliers say getting started with Canal was straightforward and quick.

*Spring 2024 Supplier Survey, Canal

Join our network of top brands

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

Kent Yoshimura

CEO and Co-founder

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell to them in even more places. This is the future of ecommerce."

Ajay Mehta

CEO

“Without Canal, we might never have established a great partnership with an up-and-coming giant like Flip. Canal’s network allows us to get in front of larger retailers and introduce our brand to their customers—without a risky investment.”

Ben Yahalom

President

“Our team loves the Canal platform, and how it connects us to other great brands to collaborate with. The platform functions with ease, and the seamless integration with Shopify is top notch. Thank you to the Canal team!”

Kate Tuthill

Director of Sales

"Other platforms are really just facilitating platforms. They don't really focus on connecting you with the right brands and checking in to see if you want to move forward with a partnership. Canal is in my inbox for all the right reasons."

Isabella Reyes

Director of Marketing

How Canal for Suppliers works

1. Create your profile

Start by establishing your brand on our network through creating a profile. Share your brand values and upload your products—this is what brands looking for partners will see.

2. Connect with brands

With a profile, you're ready to partner. Apply to open Opportunities, respond to inbound proposals, or message retailers directly to get your brand noticed.

3. Negotiate terms

Make things official with a proposal. When you receive a proposal from a potential partner, you can accept, decline, or counter with details. Specify everything from shipping cost to sales price.

4. Fulfill as normal

When a customer orders from your partner Retailer, you’ll fulfill just as you usually do. Your Canal orders will appear alongside your normal orders in Shopify, or your backend of choice.

Answers to our most frequently asked questions

What is Canal?

Canal is the all-in-one dropshipping solution for modern marketplaces. On our invite-only platform, brands, retailers, and creators connect to sell together online.

Our platform makes it simple to manage relationship terms, orders, and payments with your new brand partners.

What types of brands do well on Canal?

We offer the largest, most curated network of top DTC brands. With 1,000+ vetted brands available for partnering, we carefully consider each new addition.

We look for a high-quality product offering, superior customer service, and established business operations.

What does it cost to use Canal as a Supplier?

Canal is free to join for Suppliers. It’s also free to message and connect with other brands, retailers, and creators on Canal. If you accept a proposal and begin selling together, Canal will take a small transactional fee which ensures ongoing platform success.

How do I get started?

Apply to join our network by clicking the "Apply to join" button below. Our team will review your submission and be in touch within a few days if it’s a fit!

Ready to start selling in more places?

Apply to join

1,000+ brands in network
Easy-to-use, all-in-one app
Dedicated customer support

CANAL FOR SUPPLIERS

Welcome to your next great partnership

PARTNER WITH TOP MARKETPLACES

Scale your brand’s awareness and distribution strategy with ease

Industry-leading network

Hello, inbound opportunities

Hassle-free collaboration

Risk-free growth channel

88% of Suppliers say getting started with Canal was straightforward and quick.

Scale your brand’s awareness and distribution strategy with ease

Join our network of top brands

How Canal for Suppliers works

1. Create your profile

2. Connect with brands

3. Negotiate terms

4. Fulfill as normal

Answers to our most frequently asked questions

Ready to start selling in more places?