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The best multi-vendor marketplace platform for enterprise ecommerce

The modern marketplace strategy requires a platform that does more than just connect Shopify stores. Enter Canal – the marketplace software that combines supplier discovery, speedy product launches, and advanced reporting and automation.

Most marketplace platforms miss the mark on creating an end-to-end solution

No Supplier Network

Marketplace technology alone won’t increase revenue if you don’t have great products to sell. Most marketplaces lack a large, curated network like Canal’s, one with 1,000+ world-class brands.

Slow-to-Market Onboarding

Your marketplace overhaul could take months if your chosen platform doesn’t have a streamlined process for quickly setting you up— and many don’t.

Lack of Scaling Tools

Building your marketplace is only half the battle—the real work comes when it’s time to manage and grow it. If you can’t easily discover new suppliers and quickly establish terms, you’ll get left behind.

"Canal is uniquely designed to help set up a lot of merchants for success, especially ones that would like to kind of expand and grow their SKU base without the needs of having to just supply it on their own or make purchase orders.”
Francis Nguyen
Director of Ecommerce, 100Thieves

Enterprise ecommerce teams need marketplace software that meets their needs at every stage of the supply chain

Launching new products can take months or more when your marketplace tech doesn’t help you streamline product discovery or partnership negotiation. Canal’s expansive brand network and partner tools are the secret sauce to an already advanced suite of marketplace features.

Master the marketplace business model

Canal’s brand network is carefully curated to provide our storefronts with market-proven products to drive sales.

Implement quickly without hassle

Get started in minutes with personalized support tailored to your technology stack and business objectives. Proposing new partnerships and launching new products takes minutes directly within the app.
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Visibility that leads to action

Always know what products are powering your growth (and profit). Leverage this data to sell more of the winning ones and deprioritize those eating into your margin. With real-time inventory syncing, you’ll never oversell.

Canal takes the complexity out of scaling your 3P product catalog

1

Get personalized support for painless onboarding

2

Browse our 1000+ brand network with quick and easy filtering

3

Send your first proposal in minutes. Launch your first partnership in days!

Marketplace technology and support your developers will love

Technology leaders and developers alike need a marketplace software that’s flexible enough for their current needs and scalable enough for future requirements.

Perfect for any backend with a platform-agnostic API

Pre-built integrations with all major ecommerce platforms, APIs, and support for EDI & CSV– without compromising on compliance.

Enterprise-grade scalability and advanced features

With over 4B requests processed to date, AI-powered categorization, automated syncing, and more, you can rest assured knowing Canal is built for your large dropshipping operation.

Robust infrastructure and rigorous security protocols

You can count on Canal to ensure you maintain 99.9% uptime.

Real results from Canal’s marketplace software

1.6x

Customer repeat purchase rate

+66%

AOV for orders with Canal products

25 hrs

Saved per month on orders and billing

Commonly asked questions

What is marketplace software?

Marketplace software refers to a digital platform that facilitates transactions between buyers and sellers. It serves as an online marketplace where individuals or businesses can list products or services for sale, and potential customers can browse, compare, and purchase them. This software typically includes features such as product listings, search functionality, payment processing, ratings and reviews, and seller management tools.

By providing a centralized platform for commerce, marketplace software streamlines the buying and selling process, making it easier for both parties to connect and transact.

How to pick the best marketplace software?

Choosing the best marketplace software requires careful consideration of several factors tailored to your specific needs. Here are some key points to keep in mind: scalability, customization, user experience, features, security, integration, cost, and support.

How do I automate marketplace operations?

Automating marketplace operations can streamline processes, increase efficiency, and improve overall performance. Here are steps to automate marketplace operations effectively: identify repetitive tasks, choose the right tools, implement order management system, utilize inventory management software, set up automatic notifications, optimize pricing and repricing, employ customer service chatbots, monitor and analyze performance, regularly update and adapt.

How does marketplace software work?

Marketplace software works by providing a digital platform where sellers can list their products or services, and buyers can browse, compare, and purchase them. Here's a basic overview of how it operates: seller registration, product listings, search and discovery, transaction processing, order management, communication and support, feedback and reviews, analytics and reporting.

Why is Canal the best marketplace software?

It's simple. We have one of the most exclusive brand networks with 1,000+ world-class brands, the easiest-to-use interface by G2, and personalized support that makes sure your implementation goes off without a hitch.

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