The Onyx Advent Calendar drop

Fellow kicked off the holiday season with a bang by dropping the much anticipated Onyx Coffee Advent Calendar on their site, powered by Canal.
Product drop

When it comes to coffee, Fellow and their partners know best. For the 2022 holiday season, Fellow partnered with its longtime roaster friend, Onyx, to drop a limited edition coffee advent calendar. The drop generated buzz and sales through Fellow's strongest channels.

Featured Suppliers: Onyx Coffee Lab

They promoted it with a dedicated email...

And social posts
Leading customers to a dedicated landing page promoting the calendar