Top eTail West 2025 Tracks for Marketplaces & Retail Media

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eTail West is just around the corner, and the Canal team is getting ready to head to sunny Palm Springs!

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From February 24-27, the JW Marriott will host retail's brightest minds for four days of insights, networking, and innovation.

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With over 350 speakers sharing their expertise across dozens of sessions, deciding which talks to attend can feel overwhelming. That's why we've done the heavy lifting for you—we've combed through the full agenda to identify the most valuable sessions for marketplace, retail media, and marketing professionals, helping you make the most of your time at the conference.

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A sneak peek: our picks for eTail West 2025

Here's a summary of top sessions by day:

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Tuesday, February 25

• Capture it, Then Convert It – How to Profitably Spend at the Top of the Funnel
• Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success
• Case Study: Optimizing ROAS on AMS (Amazon Marketing Services)
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Wednesday, February 26

• Winning Over A New Generation As A Legacy Brand
• Navigating Marketplaces and DTC: Strategies for Harmonized Growth
• Striking the Optimal Mix Between D2C, Wholesale, and Marketplaces
• Winning With Your Marketplace Pricing Strategy

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Thursday, February 27

• Understanding The Key Forces Transforming Retail in 2025
• Key Success Factors For Winning Brand Collaborations and Partnerships

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Read on for more details, including links to speakers' LinkedIn profiles and session timing, for our must-see sessions by day.

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A curated guide to the top marketplace & retail media sessions at eTail West 2025

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📅 Tuesday, February 25

Capture it, Then Convert It – How to Profitably Spend at the Top of the Funnel

Tuesday, 2/25, from 2:55 PM - 3:15 PM

Want to make your top-of-funnel spend really count? This session is a must-attend. You'll learn how to create that crucial first impression while ensuring it translates into actual customer value. Jack Riker of Wunderkind and Molly Delp of True Botanicals will share their expertise on everything from personalization to identity resolution, showing you how to turn early interest into lasting customer relationships.

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Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success

Tuesday, 2/25, from 4:15 PM - 4:45 PM

If you're investing in retail media, this panel is essential viewing. Industry leaders from SIMKHAI, Johnny Was, Power Digital, Albertsons Media Collective, Delmar Jewelers, and LiftLab come together to crack the code on incrementality. They'll share real case studies and practical examples of how focusing on this metric has driven real business results.

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Case Study: Optimizing ROAS on AMS (Amazon Marketing Services)

Tuesday, 2/25, from 5:05 PM - 5:25 PM

A deep dive into getting the most out of your Amazon presence. This session covers everything from PPC strategies to smart coupon usage, helping you maximize your return on Amazon's platform. Perfect for anyone looking to step up their Amazon game with both paid and free tools.

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📅 Wednesday, February 26

Winning Over A New Generation As A Legacy Brand

Wednesday, 2/26, from 9:35 AM - 10:05 AM

How do established brands stay relevant with younger audiences? This power-packed panel brings together leaders like the President of Office Depot, the CMO of Chinese Laundry, the SVP of Marketing of Jackson Family Wines, the SVP of Ecommerce of Lowe's, and the VP of Brand Strategy of Wpromote to share their transformation stories. You'll learn how these legacy brands are successfully navigating digital transformation while maintaining their core identity.

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Navigating Marketplaces and DTC: Strategies for Harmonized Growth

Wednesday, 2/26, from 2:40 PM

If you're wrestling with the marketplace vs. DTC balance, don't miss this one. Ronak Shah of Obvi and Scott Ohsman from Always Off Brand Podcast break down how to manage both channels without sacrificing your brand identity or margins. They'll share creative strategies for using product bundles and exclusives to make both channels work together.

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Striking the Optimal Mix Between D2C, Wholesale, and Marketplaces

Wednesday, 2/26, from 3:20 PM

This is the perfect follow-up to the previous session, bringing together leaders from La-Z-Boy, Branch Furniture, Corelle Brands, DSS Games, and Blissy. They'll share real-world insights on how they're successfully juggling multiple sales channels and what they've learned along the way.

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Winning With Your Marketplace Pricing Strategy

Wednesday, 2/26, from 5:10 PM - 5:30 PM

End your day with practical pricing insights from Scott Ohsman of Always Off Brand Podcast. Learn how to stay competitive without sacrificing profitability, and get tips on using dynamic pricing tools effectively in today's marketplace landscape.

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📅 Thursday, February 27

Understanding The Key Forces Transforming Retail in 2025

Thursday, 2/27, from 8:30 AM - 8:50 AM

Start your morning with Future Commerce co-founder Phillip Jackson as he breaks down the major forces reshaping retail this year. From AI and AR to sustainability and automation, this session will help you understand what's really driving change in our industry.

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Key Success Factors For Winning Brand Collaborations and Partnerships

Thursday, 2/27, from 9:40 AM - 10:10 AM

If partnerships are on your radar for 2025, this session is for you. Leaders like Hiya Health's CMO, Minted's VP of Marketing, U Beauty's SVP of Global Growth, Lindye Galloway Studio's CEO, and 12th Tribe's founder share their experiences in building successful brand collaborations. Learn how they've chosen partners, scaled their efforts, and created compelling brand experiences through strategic partnerships.

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See you in the desert

Be sure to check out the full eTail Palm Springs agenda here to craft your perfect experience.

Curious to learn more about Canal and our marketplace growth solutions? Schedule time with our team at eTail West here.

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