Canal partners with TikTok Shop to release Canal Affiliate, the new AI-powered standard for creator outreach

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Today, we’re introducing Canal Affiliate, a scalable outreach and affiliate management tool that helps ambitious DTC brands scale their TikTok presence and grow sales.

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A lot has changed in online commerce since we launched Canal in 2022. Once just a promise, AI has become table stakes for any ecommerce strategy. Social media has emerged as the next generation’s preferred destination for product discovery and purchasing. And with the rise of new platforms like Substack, the definition of “creator” has expanded.

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This new reality presents an exciting canvas for experimentation by brands and creators. If we’ve learned anything from working with 1400+ brands and creators, it’s that when given the right tools, the teams behind these companies can do amazing things. 

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That’s why we’re thrilled to introduce Canal Affiliate, an AI-powered scalable outreach and affiliate management tool. 

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Here’s how it works

Using Canal Affiliate, within minutes, brands can create an outreach campaign that automatically reaches up to 500 creators a day. Brands can review interested creators’ profiles within the Canal Affiliate app, to accept or reject the partnership. If there’s interest from both parties, creators can then request sample requests and, after approval, create shoppable UGC, which the brand can repost. 

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With Canal Affiliate’s customizable, AI-assisted campaigns and powerful insights, brands can achieve their affiliate marketing goals faster than ever, and eliminate reliance on outsourced teams or agencies. Unlike agencies, Canal Affiliate empowers brands to stay in-control every step of the way, from outreach to content creation to sample requests. Beta partners like Larroudé have seen a 6.5% positive reply rate on creator outbound. 

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We're proud to partner with TikTok Shop and offer Canal Affiliate in their App Store. TikTok Shop has emerged as the de facto social shopping channel for brands. With TikTok's massive user base and highly engaged community, the platform offers immense potential for driving viral growth: 58% of TikTok users discover new brands and products on the platform, 1.5x more than other platform users.

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“We’ve spent the last year exploring new ways to deliver value to our brands,” shares Liam Kinney, Canal’s co-founder and chief product officer. “And we identified TikTok Shop as a once-in-a-lifetime opportunity to get in on the ground floor of a category-defining sales channel. We’re grateful for our close partnership with TikTok Shop and look forward to the ways we can further leverage their platform for the benefit of our brand network.”

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Join the waitlist

Starting today, Canal Affiliate is available to select early customers. Visit our website to learn more and join the waitlist today.