Canal integrates with BigCommerce to bring modern dropshipping to thousands of merchants

Today we’re thrilled to announce we’ve launched our integration with BigCommerce, a leading ecommerce platform provider, connecting the thousands of shared brands, creators, and retailers in our community. 

Now, merchants selling on BigCommerce can sell more with Canal: either by partnering with brands to dropship with Canal, or by allowing their products to be sold by other brands selling with Canal.

At the core of our vision with Canal is the belief in trust between a seller's recommendation and their customers. BigCommerce is one of the most trusted names in commerce enablement, and we couldn't think of a more natural partnership. —Bennett Carroccio, CEO and co-founder of Canal

About BigCommerce

BigCommerce is a leading Open SaaS solution, designed to help merchants across size–from startups, to mid-market businesses, to enterprises–sell seamlessly online.

BigCommerce powers online purchases for tens of thousands of businesses, including notable brands such as Ted Baker, BMW, and One Kings Lane. 

BigCommerce’s integration with Canal presents a lucrative opportunity for these businesses to scale sales and brand equity in a creative way: by merchandising products powered by Canal, or allowing their products to be sold on others’ sites, inventory-free. 

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How selling with Canal works for BigCommerce merchants

Canal is the modern brand partnerships platform, powered by dropshipping. We enable brands and creators like Fellow, Hello Bello, and Reese Witherspoon’s Book Club to power creative, multi-brand collaborations on their sites. 

With Canal, merchants like these and their partners sell more products, reach new audiences, and deepen their relationships with existing customers. We support brands across use cases like: 

• DTC brands looking to create multi-brand marketplaces, power drops, and more
• Tech platform-based companies looking to merchandise products
• Retailers seeking to improve their dropshipping programs

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Here’s how BigCommerce merchants can get started with Canal

1. Decide to join Canal either as a Supplier (allow other brands to sell your products) or as a Storefront (to sell other brands on your site)
2. Explore our network of brands and message those you’re interested in partnering with
3. Decide which products you want to sell and then negotiate commission splits right on the Canal platform for each product sold
4. When a customer buys a product from your site, the order flows to the brand whose product was purchased for fulfillment
5. In the Canal app, you’ll see exactly how much you made on each sale, as well as powerful analytics around specific supplier insights

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Sell more with Canal

Ready to partner with the top DTC brands and creators to sell more?

Visit our website to learn more about our platform, watch a demo video, or book a time with our sales team.

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