The urge to splurge is strong this season, and dropshipping luxury gifts is the perfect way to tap into this year’s holiday excitement. For shoppers that appreciate the finer things in life, selling high-end gifts without managing inventory allows companies to capture additional revenue streams from customers that have more upscale tastes.
Why are luxury goods a big deal for online retail brands? The US personal luxury category is predicted to reach nearly $110 billion in 2022, with ecommerce accounting for 22.7% of the total. Much of those sales are expected this holiday season, where after nearly three years of disruptions due to the pandemic, shoppers are excited to spend.
"For the first holiday season since the pandemic started, US consumers are feeling bright and cheery. More than half of those surveyed say they are eager or excited for the shopping season, up from around one-third last year." — McKinsey and Company, US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic
To help brands curate and sell some of the best luxury holiday gifts this year, we have released our Holiday 2022 Lookbook. Compiled by our team of curation experts, each product was meticulously handpicked for our 2022 holiday gift guide which features a range of luxury gifts for working, dining, and everything in between.
With our brand partnership platform, brands can instantly connect with trusted suppliers and begin dropshipping high-end products on their online marketplaces — just in time for the holiday rush. By forging strategic brand partnerships, companies can strengthen their curation strategies by creating lavish holiday gift collections, guides, and catalogs with some of the most trendy and luxurious gift items this holiday season.
Who should sell luxury holiday gifts?
Luxe and up-market gifts can be a great way to boost holiday ecommerce sales, but they don’t necessarily have to be sold by high-end retailers. Because these items can often be unique and personal, they’re a fantastic opportunity for anyone to show their loved ones how special they truly are.
Some companies that may benefit from curating and selling luxury goods include brands that cater to millennials and Gen Z shoppers, luxury brands that want more differentiation, and casual brands that want to increase basket sizes by upselling.
Brands that cater to millennials and Gen Z
According to research by Bain, the global luxury goods market is in the midst of a massive generational shift. While older shoppers were the previous drivers of growth in luxury sales, Generations Y (millennials) and Z will represent 55% of the global luxury goods market in 2025 and will contribute 130% of market growth, offsetting a decline in spending by older consumers.
Brands that cater to these demographics should consider adding high-end luxe goods to their product assortments that will help satisfy their shoppers and build long term brand loyalty.
Luxury brands that want more differentiation
Differentiated shopping experiences are critical for luxury brands looking to stay ahead of the competition. By selling unique luxury goods from trusted suppliers, brands can offer more personalized shopping experiences for their customers.
Additionally, dropshipping allows brands to ship products directly to customers without having to buy and manage inventory. By eliminating traditional inventory risk, luxury brands can offer a wider variety of high-demand goods, attract more shoppers, capture more customer spend, and increase brand loyalty. Using a brand partnership platform like Canal is a low-risk way to differentiate your brand and offer holiday dropshipping products that your customers will love.
Casual brands that want to upsell
Without the risk of managing inventory, there’s nothing stopping casual brands from dropshipping luxe gifts as well. As the holidays approach, many casual brands may want to rethink their strategies for upselling and increasing basket sizes by offering luxury goods to boost sales.
Luxury goods are known for having high profit margins. Although these items generally sell in lower quantities, it doesn’t take a huge volume of sales to have a meaningful impact on top and bottom lines—especially for purveyors of casual goods. Dropshipping luxe gifts might be a great way for casual brands to upsell and increase the average order value (AOV) of their seasonal sales.
The best luxury gifts to dropship
If you're looking for luxury Christmas gifts to dropship, look no further. The best products are those that your customers will love and appreciate, and Canal’s Holiday 2022 Lookbook has a premium selection of high-end gifts that will impress your shoppers and have them coming back for more.
From fashion, to travel, to home, we've got something for every customer that visits your online marketplace. Take a look at some of the best luxury gifts to dropship this holiday season.
Canopy Humidifier ($125)
“Indoor-home air quality will be top of mind for the foreseeable future. People are spending so much time at home, and they’re investing, not only into making it look like an oasis, but also in making it as healthy and safe as possible.” — Justin Seidenfeld, Co-Founder and CEO @ Canopy
Since Justin Seidenfeld launched Canopy in October 2020 amid the Covid-19 pandemic, the innovative new humidifier brand has experienced massive success. In addition to its rapidly growing direct-to-consumer sales, the company also launched its product on Sephora.com, becoming the first humidifier ever to be sold by the beauty retail giant.
The flagship Canopy Humidifier is recognized as the world's cleanest humidifier by dermatologists and happy customers alike. With no-mist hydration, anti-mold technology and easy-to-clean dishwasher safe parts, the Canopy Humidifier is a great gift for anyone that’s interested in improving the air quality in their home.
This product was recently featured in Harper's Bazaar's Iconic Beauty Products of 2022.
Uni The Starter Kit ($160)
“The personal care industry has a lot to answer for both in terms of its packaging materials and ingredient choices. Uni was designed to create a new standard in the industry, defining sustainability in the sector.” — Alexandra Keating, Founder and CEO @ Uni
Alexandra Keating is the Founder and CEO of Uni, the first ever closed loop refill system in bodycare. Alexandra is a tech entrepreneur and daughter of the former prime minister of Australia who created Uni (named after the sea urchin) to address the major issue of plastic personal care products polluting the ocean.
Uni’s products are composed of a reusable dispenser, made from aluminum and recyclable bio resin, and a 100% recycled aluminum refillable bottle. An Uni starter kit contains shampoo, bodywash, conditioner, serum, and handwash, and can be bought as a one-time purchase or a subscription. When you receive your new refills, you can pop the empty ones in the box, add your prepaid shipping label, and send them back to be refilled.
Birthdate Co. The Tarot Trio ($115)
"I think [tarot] is a very beautiful and symbolic, pictorial language...There's something about [Tarot] that captures the modern moment. Tarot also offers this completely other allegorical language for understanding your life—your present, future, and past—and this kind of new interpretation language felt really exciting for us." — Ajay Mehta, Founder and CEO @ Birthdate Co.
Ajay Mehta is the founder and CEO of Birthdate Co., a premium candle company that has sold hundreds of thousands of personalized candles and books since launching in 2019. Birthdate Co. specializes in signature birthday themed astrology candles have become a go-to for gifting, thanks to their spot-on descriptions, minimalist designs, and personalized scents.
The Tarot Trio is one of the company’s newest products. The three candles in the trio—one for Past, Present, and Future—contain a Tarot Charm of a single card from the Major Arcana tarot deck. As the wax melts, you’ll be able to extract your charm, and reference the included guidebook to interpret your personal message.
Opus Mind Medium Backpack - Moss ($295)
“I founded Opus Mind with one simple mission: to empower consumers with sustainable options that ensure the health of our beautiful planet.” — Kathleen Kuo-Stella, Founder @ Opus Mind
Kathleen Kuo-Stella is the founder of Opus Mind, a company that taps into the 15+ million tons of textile waste generated in the US each year to create long-lasting, timeless backpacks made from 100% sustainable leather goods. Opus Mind uses certifiable recycled leather and its goods are hand made in Italy to ensure the quality of each piece. Their process has been streamlined so no excess materials or waste is generated.
The company’s Circular Backpack is their bestseller. The product boasts premium craftsmanship from Italian artisans in Florence, Italy, and it’s made from recycled leather that is certified and traceable. The premium renewed material is lightweight, waterproof, and scratch-resistant.
Bartesian Cocktail Maker ($450)
“When you’re older, your taste is more refined. People still want to drink, but they choose nice glassware and more sophisticated drinks. That’s where Bartesian comes in as the solution. You get to have a full cocktail experience without the complexity of overstocked and unused liquor cabinets.” — Ryan Close, Founder and CEO @ Bartesian
Ryan Close is the Founder and CEO of Bartesian, the innovative, award winning cocktail maker that uses single serve, recyclable capsules filled with natural ingredients. The company’s products have been featured in People magazine, Food Network, Oprah magazine, and the Knot.
How does the cocktail maker work? Simply put, the Bartesian takes Keurig's pod-based model and applies it to cocktails. The machine combines syrup-based pods with separate containers of various spirits to instantly mix your favorite cocktails. You can even try their holiday cocktail mixes which come with four curated seasonal cocktails: Festive Rum Punch, Mocha Bliss Martini, Holiday Spiced Old Fashioned, and Mistletoe Margarita.
More luxury gifts to dropship
Looking to expand your assortment into more products and categories? Canal’s 2022 Holiday Lookbook has something for everyone, from the tech lover to the fashionista. If you're looking to dropship luxe gifts this holiday season, here are a few more ideas to get you started:
- FluffCo Hotel Robe ($99) — Searching for a luxury bath robe? Bath robes like FluffCo’s Hotel Robe are typically found exclusively in 5-star boutique hotels.
- Sunday Citizen Crystal Meditation Pillow ($117) — A soft and sturdy meditation cushion filled with natural buckwheat mixed with pieces of amethyst and quartz.
- Sunday Citizen Snug Ribbed Bed Blanket ($267) — Featuring a chic knit pattern for added texture, this ribbed twist on their best-selling bed blankets is soft-as-a-cloud..
- Great Jones The Dutchess ($110) — This beautiful 6.75-quart enameled cast-iron Dutch oven moves gracefully from stove to oven to table centerpiece.
- Le Alfré 'Le Original' Blue Contrast Oxford Shirt ($203) — Inspired by the iconic style of the 80's “Banker Shirt”, a redesigned look for the modern casual & classy man.
- Magneto Boards Tesla Downhill Longboard ($100) — The most versatile board in their line up...bomb hills, massive carves, or simply get from point A to point B.
- MOON The Electric Toothbrush ($50) — Powerful yet gentle, ergonomic, and elegant — with 5 sonic cleaning modes, premium quality bristles, and a 6-week charge.
- Thousand Chapter MIPS Helmet ($145) — A premium bike helmet that adds an extra layer of protection with the integrated Mips safety system.
- Courant CATCH:3 Charging Pad ($100) — A stylish new home for your everyday items so you can organize your accessories and charge your devices—all in one place.
- Infinite Objects GIPHY Frame ($119) — The GIPHY Frame is a permanently treated display that plays one video on loop, forever, without buttons or connectivity.
Curate and dropship holiday gifts with Canal
Brands that want to curate and dropship some of the best luxury gifts this holiday season must partner with other value-driven brands that supply original, high-quality products. You can find these brands and products on Canal, a brand partnership platform for supplier discovery and dropshipping automation.
Partnering with high-end product suppliers on Canal is easy:
- Contact us about joining our curated network by completing the form below
- Send ecommerce partnership proposals to premium holiday product suppliers
- Add popular luxury products to your storefront with a simple ecommerce integration
- Automatically pass through orders to suppliers and collect commissions
- Discover new premium product suppliers and repeat step two!
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