Working with their partner, Kula Nursery, Diaspora sold a limited supply of curry leaf trees powered by Canal.
Drops & Pop-ups
Last year, Diaspora first introduced kadipatta plants, otherwise known as curry leaf trees or as Murraya Koenigii, to their website & spice-loving customers. When the product sold out, Diaspora collected a list of customers interested in a restock.
This year, they re-introduced a fresh batch of kadipatta plants plants, powered by Kula Nursery, a grassroots urban nursery. Using an out of stock email list and social, they drummed up excited and sale of the plant, without ordering inventory.