DeuxMoi's Holiday L'Edit

Pop culture personality DeuxMoi partnered with Canal to launch a full holiday collection of their favorite celebrity-inspired brands from the likes of Courtney Cox, Scarlett Johansson, and Jennifer Aniston. The collection featured products across categories like beauty, food, and lifestyle.

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Each product was also badged with the name of the celebrity it was seen on, endorsed by, or created by:

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DeuxMoi promoted the shop on their Instagram page, during the month of December, driving people to shop it in a number of creative posts—including paid posts: