The platform for all upside and no risk

Sell third party products from beloved brands, without ever ordering inventory, for a customer experience as clean as your own.

Discover products that make you say: Our customers will love that

Meet customers where they are and convert more with an all-in-one tool

Save time in analyzing product sales with actionable insights

Finally, a modern alternative to dropshipping. The inventory-free way to sell more in more places.

How it works


Find on-brand products, effortlessly negotiate terms

Browse thousands of vetted brands by category, ethos, or instant add products. Easily negotiate commission terms to the variant level all in the app and get started selling quickly.


All the solutions, all-in-one tool

No more switching between apps for your ecomm site. Reach customers at every touchpoint using Canal's merchandising tool suite: via text, in-cart, after check out and more.


Dig into the details—and see the whole picture

Save time trying to piece data together and easily explore the impact of each sale and partner with our Insights tool. Decide where to invest more and make quicker decisions on future products to sell.

A single platform for every customer touchpoint

Product Bundles

Increase AOV by selling multiple products with a single action.

Post Purchase Page

Capture demand after an order is placed but before your customer leaves.

Cart Upsell

Make it easy for customers to add more items to their cart with a cart upsell.

Product Page Upsell

No PDP is complete without other products your customers may love.

Buy Button

Empower your customers to purchase at their point of inspiration.

Interested in selling more? Get in touch.

Contact us

What people are saying

It’s a no brainer: on Canal, you get five tools you’d otherwise have to download separate Shopify apps for.

Michael L. Orenstein,
SVP Brand Innovation, YUMI

Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust.

Maile Lesica,
CCO, Fellow

"This is the slickest integration I've seen. We've tried alternatives, but my team shudders at the memory. You guys have thought of everything. The bees knees of integrations."

Angela Higgins,
President, Coava Coffee

"I've met with every app in this space, and you guys are the only one that has all the functionality we need. Other apps have 2/4 or 3/4 but you guys have it all."

Jamie Karol,
Product Manager, Route

Explore what's possible with Canal

See examples
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