More products, more purchases, more quickly.

Grow sales with results-driven experimentation, and build brand loyalty with curated products from complementary brands your customers will love.

See how it works

Great brand partnerships start on Canal

Our brands' results by the numbers:

1.64xincrease in customer retention

15%lift in average order value (AOV)

50%increase in customer lifetime value (LTV)

How it works

Designed for ease. Built for growth.

StorefrontsSell more on your storeSuppliersSell on more stores

Stock what your customers wantCurate products to cross-sell from our network of complementary brands, or invite your existing suppliers to use our brand partnership tool. Quickly establish new partnerships, and easily support old ones.

Add curated products instantlyAdd your partners’ products to your storefront with a click. You control the look and feel, and we handle the nitty-gritty, like price, shipping pass-through, data syncing, and inventory management.

Sit back and sellWhen your customers purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. You can view statuses, generate discount codes, and more.

What you get when you partner with Canal

High quality, curated products Merchandising expertise Proven playbook to selling more

Trusted By Ecommerce Focused Brands

See what people are saying

Nik SharmaFounder, Sharma Brands

"Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach at affiliate marketing. Highly recommend to any DTC brands looking to grow."

Jai Jung KimCEO, Hydrant

"We can now diversify our media spend and scale customer acquisition while keeping CAC fixed. We can also now generate additional revenue without dealing with working capital or holding inventory."

Ajay MehtaCEO, Birthdate

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell directly to them in more places. This is the future of ecommerce."

Kent YoshimuraCEO, Neuro

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

Grow your businessSell, Supply... or both!

Canal for Storefronts"I manage a brand and want to sell more products."

Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.

Re-engage your audienceIncrease repeat purchases by offering more products.

Convert more customersBoost conversion with a larger, more enticing product offering.

Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.

Re-engage your audienceIncrease repeat purchases by offering more products.

Convert more customersBoost conversion with a larger, more enticing product offering.

Canal for Suppliers"I have a product line and want to increase distribution."

Acquire more customersDrive new sales from a new audience at no upfront cost.

Unlock new channelsStop throwing money at the same saturated channels.

Collect customer dataGather the same info no matter where they checkout.