🎁 Read the 2022 Holiday Catalog: Drive more sales with 90+ ready-to-sell products
Discover New Products & Brands

More products, more purchases, more quickly.

Grow sales with results-driven experimentation, and build brand loyalty with curated products from complementary brands your customers will love.
See how it works
Brand discovery grid
Great brand partnerships start on Canal
Our brands' results by the numbers:
1.64xincrease in customer retention
15%lift in average order value (AOV)
50%increase in customer lifetime value (LTV)
How it works
Designed for ease. Built for growth.
StorefrontsSell more on your storeSuppliersSell on more stores
Stock what your customers wantCurate products to cross-sell from our network of complementary brands, or invite your existing suppliers to use our brand partnership tool. Quickly establish new partnerships, and easily support old ones.
Sample storefront products
Add curated products instantlyAdd your partners’ products to your storefront with a click. You control the look and feel, and we handle the nitty-gritty, like price, shipping pass-through, data syncing, and inventory management.
Approved products
Sit back and sellWhen your customers purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. You can view statuses, generate discount codes, and more.
Sold products with order
What you get when you partner with Canal
High quality, curated products Merchandising expertise Proven playbook to selling more
Trusted By Ecommerce Focused Brands
Fellow logoEight Sleep logoFly By Jing logoGreat Jones logoOlipop logoRoute logoBrightland logoAndie logoOmsom logoFishwife logo
See what people are saying
Nik Sharma
Nik SharmaFounder, Sharma Brands
"Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach at affiliate marketing. Highly recommend to any DTC brands looking to grow."
Jai Jung Kim
Jai Jung KimCEO, Hydrant
"We can now diversify our media spend and scale customer acquisition while keeping CAC fixed. We can also now generate additional revenue without dealing with working capital or holding inventory."
Ajay Mehta
Ajay MehtaCEO, Birthdate
"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell directly to them in more places. This is the future of ecommerce."
Kent Yoshimura
Kent YoshimuraCEO, Neuro
"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."
Grow your businessSell, Supply... or both!
Canal for Storefronts"I manage a brand and want to sell more products."
Increase AOV and LTVGrow cart size with add-ons. Hello, 100% margin.
Re-engage your audienceIncrease repeat purchases by offering more products.
Convert more customersBoost conversion with a larger, more enticing product offering.
Canal for Suppliers"I have a product line and want to increase distribution."
Acquire more customersDrive new sales from a new audience at no upfront cost.
Unlock new channelsStop throwing money at the same saturated channels.
Collect customer dataGather the same info no matter where they checkout.
Are you an
influential individual
looking to curate products to offer your audience?
Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at info@shopcanal.com if you have more!
Backed byTop ecommerce & technology investors
Andreessen Horowitz
Box Group
Industry leaders from
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