🎁 Read the 2022 Holiday Catalog: Drive more sales with 90+ ready-to-sell products
Sell more products your customers will love.Increase AOV, LTV, and brand equity by easily merchandising third-party products alongside your own.
Activate creative collections:
Evergreen marketplaces Seasonal campaigns Multi-brand pop-ups Shoppable content
Partner with brands with a similar ethosDiscover hundreds of new brands, vetted for superior products, excellent customer service, and values from female-founded to plant-based.
Smarter partnership managementWhether you work with one or 100 brand partners, Canal makes it easy to negotiate terms, manage orders, and analyze sales all in one place.
Take your DTC site to the next levelActivate creative launches to fit whatever your business goals are - and merchandise the right assortment every time, with no additional inventory.
Trusted By Ecommerce Focused Brands
How it worksSell more with less: here's how you merchandise with Canal without taking on more inventory.
1. Discover new partnersFind your dream partner on Canal's network, or easily onboard your existing brand partners to the Canal app.
2. Set terms & merchandiseEasily set up brand partnership proposals, choose your products, negotiate commission details, and set payment terms.
3. Sit back and profitWhen customers purchase from your store, Canal sends the orders to your partners–who ship directly to your customers.
See what people are saying
"Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust."
Maile LesicaCCO, Fellow
"This is the slickest integration I've seen. We've tried alternatives, but my team shudders at the memory. You guys have thought of everything. The bees knees of integrations."
Angela HigginsPresident, Coava Coffee
"I've met with every app in this space, and you guys are the only one that has all the functionality we need. Other apps have 2/4 or 3/4 but you guys have it all."
Jamie KarolProduct Manager, Route
InspirationDiscover ways to sell more.
Product Page Add-OnsA kettle company wants to offer complementary items, like coffee and tea.
Built for your stack
Custom: Integrate any platform with Canal using our API.
Ready to supercharge your assortment?
Everything in one place
More time for brand growth
Frequently Asked QuestionsHere are some common questions. Feel free to reach out to us at firstname.lastname@example.org if you have more!
Backed byTop ecommerce & technology investors
Industry leaders from